Berklee Abu Dhabi offers open clinics led by world-renowned faculty members and music industry experts. Various music industry subjects will be covered such as: Artistic identity and visual branding, musical identity and signature sound and business development and marketing strategies.
These sessions are all open to the public and will be held in person at the center and streamed remotely.
|Roger Ryan||OPEN CLINIC 1: TURNING YOUR FEELINGS INTO SONGS.||Tuesday 21 September at 6 PM|
|Mayssa Karaa||OPEN CLINIC 2: REHEARSAL TECHNIQUES AND STAGE PERFORMANCE SKILLS.||Sunday 26 September at 6 PM|
|Samer Doumet||OPEN CLINIC 3: Connection Through Innovation: How to Tackle the Digital Ecosystem.||Tuesday 5 October at 6 PM|
Tuesday 21 September at 6 PM
Through studying the structure of hit songs, this session will help you indulge in practices geared towards helping you to sharpen your songwriting skills. Elements will involve going over tips and tools to help better shape your songs in terms of dynamics, texture, hooks and form, which will help you get to professional-sounding songs ready for commercial success.
Sunday 26 September at 6 PM
This course develops performance skills and is specifically directed at the self-accompanying singer/songwriter and small instrumental combinations. The course is designed to provide the knowledge and skills necessary for effective performance presentation: movement, microphone technique, stage dress, in-depth examination of causes and controls of stage fright, rhythm development and internalisation, and professional attitude. They explore the concept that good performances involve not only excellent musicianship but also a high level of stage presence and audience interaction. Students explore the different kinds of stage performance techniques that are appropriate in different settings.
The course is recommended for vocalists and instrumentalists focused on music performance live or in the recording studio, or who are interested in developing on-stage performance presentation skills.
This clinic will allow you to:
Tuesday 5 October at 6 PM
Today’s artists must be both creators and entrepreneurs, influencers and digital marketers. Their job begins with a song and ends with a marketing plan. Every single aspect of an artist’s career is distributed through the digital space and the artist’s voice is a crucial component to finding their audience.
Learn how to plan and support your release by creating and executing an integrated marketing campaign. Explore the tools and emerging technologies that artists can use to generate interest in their music, and to acquire new fans, as well as how to distribute their music online.
This course will provide a bird’s eye view of the ever-changing digital landscape, with the goal of helping you to create a cohesive presence across digital platforms. We will discuss optimising your social media channels, applying streaming strategies, intentional content creation, plus data acquisition and analytics. You will ultimately understand how all these components play an important part in building and maintaining your core fan base.